Head of Product Marketing EMEA
Job Description
As part of the strategy to continually improve and expand their product range, we’re looking for a new Head of Product Marketing to help continue our client's success across EMEA.
Responsibilities
· Support the development of products as well as go-to-market strategies
· Manage and plan the product portfolio
· Conduct market and industry analyses to identify consumer relevant brand strategies
· Support in the management of the product range throughout the entire product life cycle
· Prepare and provide product data internally and to customers
· Take responsibility for concept/product testing and consumer research
· Prepare product messaging and keyword analysis
· Prepare market data and presentations
· Create insightful reports to influence decision making across the business
· Review USP`s using competitor analysis
· Collaborate with the central product team
· Collaborate cross-functionally with other departments including sales and e-commerce
Job Requirements
· Experience in marketing or product management, ideally from the consumer goods industry
· Highly analytical with the ability to solve problems creatively
· Strong detail orientation with demonstrable process and planning skills
· Innovation and creative led marketing thinking
· Ability to independently multi-task and set priorities whilst also being a supportive team player
· Initiative, determination and a self-disciplined approach
· Working knowledge of Microsoft Office
Required Education
A degree in Business Administration/Marketing or equivalent
Languages
Business fluent in written and spoken English, additional European languages are a plus