CRM Manager

Job Description

Posted on: 
March 15, 2023

Exceptional opportunity for an experienced CRM Manager tojoin a European fast fashion brand.

In this newlycreated role, you will define the CRM strategy across all omni-channeltouch points.

You will be joining team of passionate & talented people and be expected to bring a wealth of expertise and innovative ideas.


  • Work closely with the Head of Ecommerce and CRM to define the Omni-channel CRM strategy    .
  • Define a vision of growing consumer loyalty, driving acquisition and increasing lifetime value.
  • Deliver a CRM structure and architecture that will work seamlessly across the on and offline channels and capture crucial customer information.
  • Ensure the customer database is correctly segmented for targeted marketing activities and communication based on consumer wants/needs and behavior.
  • Deliver on-brand campaigns that deliver revenue growth, employing a test and learn approach to development.
  • Drive Omni-channel excellence by ensuring continuity in consumer experience across online and in-store touchpoints
  • Build a best in class team, fostering a culture of responsibility and self-learning
  • Champion and provide education on CRM throughout the business.
  • Plan and deliver CRM strategies across the business with a view to acquiring and retaining customers, increasing loyalty and expanding brand awareness.
  • Track KPIs and trends, providing customer behavioural insight that drives actionable outputs and subsequent post-campaign analytics. Present data and

         performance to wider business and senior leadership.

Job Requirements

  • A commercial background in Customer Acquisition Strategies.
  • Experience using SAP Hybris/Cloud and Magento would be beneficial.
  • Technical expertise with CRM Platform and analytics tool. Knowledge of online marketing methods and best practices.
  • Working knowledge of GDPR and relevant legal compliance.
  • Natural digital curiosity with in-depth awareness and passion for learning the marketplace, consumer trends, evolving email landscape and industry standard methodologies
  • Able to think strategically and engage stakeholders within the     business  
  • Results driven, analytically minded, comfortable with data deriving     insights to action
  • An ability to manage marketing projects end-to-end.
  • Strong communication skills along with a customer-oriented attitude.
  • Can work under pressure, with the ability to be reactive and flexible in a fast-paced enviroment.
  • Eye for detail

Required Education

Bachelor Degree is required, Master degree recommended


English Mandatory, Italian would be an asset

Other Compensation

Apply now

More job openings