CRM Manager

Exceptional opportunity for an experienced CRM Manager tojoin a European fast fashion brand.

In this newlycreated role, you will define the CRM strategy across all omni-channeltouch points.

You will be joining team of passionate & talented people and be expected to bring a wealth of expertise and innovative ideas.

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• Work closely with the Head of Ecommerce and CRM to define the Omni-channel CRM strategy    .
• Define a vision of growing consumer loyalty, driving acquisition and increasing lifetime value.
• Deliver a CRM structure and architecture that will work seamlessly across the on and offline channels and capture crucial customer information.
• Ensure the customer database is correctly segmented for targeted marketing activities and communication based on consumer wants/needs and behavior.
• Deliver on-brand campaigns that deliver revenue growth, employing a test and learn approach to development.
• Drive Omni-channel excellence by ensuring continuity in consumer experience across online and in-store touchpoints
• Build a best in class team, fostering a culture of responsibility and self-learning
• Champion and provide education on CRM throughout the business.

• Plan and deliver CRM strategies across the business with a view to acquiring and retaining customers, increasing loyalty and expanding brand awareness.

• Track KPIs and trends, providing customer behavioural insight that drives actionable outputs and subsequent post-campaign analytics. Present data and

         performance to wider business and senior leadership.

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• A commercial background in Customer Acquisition Strategies.
• Experience using SAP Hybris/Cloud and Magento would be beneficial.
• Technical expertise with CRM Platform and analytics tool. Knowledge of online marketing methods and best practices.
• Working knowledge of GDPR and relevant legal compliance.

• Natural digital curiosity with in-depth awareness and passion for learning the marketplace, consumer trends, evolving email landscape and industry standard methodologies
• Able to think strategically and engage stakeholders within the     business  

• Results driven, analytically minded, comfortable with data deriving     insights to action

• An ability to manage marketing projects end-to-end.
• Strong communication skills along with a customer-oriented attitude.
• Can work under pressure, with the ability to be reactive and flexible in a fast-paced enviroment.
• Eye for detail

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