VP Sales UK

We are looking for a VP of Sales covering the UK for a client within the consumer electronics space.

• Responsible for development & execution of the UK Sales plan
• Identify and plan sales strategies including distribution, implementation of retail marketing strategies and defining how to excel in new and existing products/categories.
• Work within established Promotional Agreement to ensure sales and margin targets are met making suggestions where necessary to drive market share
• Building and executing the joined business plan with the customers in collaboration with the Marketing team
• Build, manage and coach a high performing Sales team
• Roll out marketing activation all retail channels including compliance with Distribution Agreement and Brand Standards
• Identify competitors and evaluate their strategies and positioning and devise counterstrategies in conjunction with Marketing.
• P&L responsibility, budget, forecast, pricing and margin management

• Experience in a similar role
• 12+ years of experience with selling to major retailer/ e-tailers/ distributors/channels within Consumer electronics industry
• Exceptional track record of developing and implementing sales strategies that have consistently met or exceed planned objectives, providing personal leadership through
• Good level of presentation, written and verbal communication skills
• Excellent Team, People and team leadership skills
• Strong negotiation skills
• Must have good sense of current consumer electronic trends and market competition, especially in applicable segments
• Strong strategic planning and analysis skills in sales and business (competitive) strategy
• Ability to travel