Head of E-Commerce | Footwear

We are partnering with a leading footwear company to appoint a Head of E-Commerce who will take ownership of the company’s digital commerce strategy and drive sustainable online growth.

This is a senior leadership opportunity for an experienced e-commerce professional who combines commercial thinking, digital expertise, customer focus, and strong leadership skills.

As Head of E-Commerce, you will be responsible for developing and executing the overall e-commerce strategy across key markets and channels. You will lead the continued growth and optimization of the digital business, ensuring a seamless customer experience while delivering against ambitious commercial targets.

• Develop and implement the global e-commerce strategy in line with overall business objectives
• Own online sales, revenue growth, conversion, profitability and key e-commerce KPIs
• Lead the optimisation of the customer journey and digital shopping experience
• Drive website performance, conversion rate optimisation and digital merchandising
• Manage and develop the e-commerce team, fostering a high-performing and data-driven culture
• Work closely with Marketing, Brand, Retail, Product, IT and Commercial teams
• Use customer and performance data to identify opportunities and inform strategic decisions
• Oversee digital campaigns, promotions, product launches and online trading activities
• Identify new digital channels, technologies and opportunities for growth
• Ensure the e-commerce platform and digital ecosystem continue to evolve with customer expectations

• 8+ years of experience in e-commerce, digital commerce or digital retail
• Proven experience in a senior e-commerce leadership role, ideally within footwear, fashion, retail or consumer goods
• Strong track record of driving online revenue and commercial growth
• Experience managing and developing high-performing teams
• Strong understanding of e-commerce platforms, digital analytics, CRM, SEO/SEM and conversion optimisation
• Commercially minded, with strong understanding of P&L and e-commerce performance metrics
• Experience working across multiple markets and/or international e-commerce operations is a strong advantage
• Strong analytical and strategic thinking skills, combined with a hands-on approach
• Excellent stakeholder management and communication skills
• Passion for digital innovation, consumer behavior and the future of online retail