Senior Business Marketing Manager - Europe
Job Description
The Senior Business Marketing Manager is the local marketing expert and owns the European category P&L’s. In this role you are a member of the European Management Team and represent the European downstream function both locally and internationally.
Responsibilities
· Creates the European marketing plan based on Business Plan consolidation of the different sub-categories by market, with clear priorities of Where to Play & How to Win
· Aligns with cross-functions on the initiatives and enablers of the marketing plan (eg. Shopper marketing, Integrated Performance Marketing, Product Marketing, Sales)
· Manages 4P strategy for all categories on European level as well as their own key markets and translates this together with the commercial triangle into execution plans.
· Drives the sub-category new product launch critical path and Activation calendar for overall Europe and their own key markets, ensuring sustainable delivery on Growth objectives
· Responsible to define the promotional plan as part of the marketing activation plan, understanding the ratio of promo-rate vs P&L
· Portfolio management, including SKU optimization, PLC and competition analysis
· Closely monitors the EU market share development and acts upon trends with high sense of ownership and urgency – performance analysis and proposes actions for improvements
· Works seamlessly with the Upstream International Product Marketing team to ensure the roadmap delivers on local market needs and supports the Growth Ambitions and targets
· First point of contact for the sub-categories in the European commercial organization
· Ensures product Launches and deliverables are carried out in time
· Together with end-to-end commercial and functional stakeholders drives operational excellence for European markets to ensure delivery on growth ambitions and address R&R detractors
· Improves the Consumer Experience through R&R analytics in partnership with cross functions
· Improves profitability across the lines of the P&L of the different categories
· Responsible for defining and implementing pricing strategies for the sub-categories that maximize financial objectives as well as optimizing competitive position in the marketing place
· Seamlessly cooperates with the International Product Marketing Team, who is responsible for International Portfolio strategy and long-term product portfolio and innovation roadmap
· Ensures the portfolio and roadmap (incl. R&R) is tailored to local market needs and supports the company Targets and Growth ambitions
· Drives strategic marketing projects & quality improvement on the company on a European level with local commercial teams and functional representatives, eg. category vision, problem solving, daily management
· Supports the Commercial Leader and GM for high quality input for annual and quarterly business planning, such as Plan, Financial updates, 3yr Planning, etc.
Job Requirements
· 15+ years of professional experience, specialized in downstream marketing capabilities
· Able to understand how to translate consumer and market needs into marketing mix development and drives the go-to-market strategy setting
· Strong Analytical capabilities and curiosity. Commercial and Business Savvy, able to think conceptual and strategic, while hands-on executor
· Strong influential skills and ability to rally the organization behind your Sub-category ambitions
· Change leadership/management, Impacting and Inspiring Communicator, Interpersonal/collaborative skills across markets, functions & cultures
· Servant People Leader and Coach
· Experience in international fast-paced and hands-on environments
· Experience in projects ownership and driving the full product execution, co-working with cross-functional, multi-cultural teams
· Demonstrated experience and skills in Performance measurement, Marketing Mix Optimization
· Seniority to drive projects and a business independently
· FMCG and / or Consumer Goods experience
· Management of team of high performing specialists
· Management of projects within budget and on time
· Strong problem-solving skills
· Proactive approach to seeking out and sharing information
· Oral and written communication with impact
· Ability to organize and prioritize multiple dynamic tasks
· Passion for excellence and continuous improvement
· Positive attitude and the ability to build good working relationships with others, both internal and externally
Required Education
Bachelor's Degree required, Master's preferred
Languages
Fluent in English is a must, additional languages are a plus