Senior Marketing Leader - DACH
Location
Germany
Department
Marketing
Type
Full - Time
Application deadline
September 30, 2026
Job Description
Posted on:
August 7, 2026
Our client is a fast-growing European software and cybersecurity vendor with a strong international presence and ambitious plans for continued expansion across the DACH region.
They are looking to appoint a Senior Marketing Leader to take ownership of regional marketing strategy and execution across Germany, Austria and Switzerland.
This is a broad leadership role covering the full marketing mix, combining strategic planning with hands-on execution. The successful candidate will work closely with regional Sales leadership, EMEA Marketing, Channel partners and global stakeholders to build pipeline, strengthen market presence and accelerate growth across key enterprise segments.
The role will suit an experienced B2B technology marketer who understands how to translate commercial objectives into measurable marketing programmes, and who is comfortable leading across Demand Generation, Account-Based Marketing, Field Marketing, Digital, Performance Marketing, Channel Marketing and Events.
Responsibilities
Lead the overall marketing strategy for the DACH region, aligned with regional revenue targets and wider EMEA go-to-market priorities.Manage, develop and coordinate the regional DACH marketing team.Build and execute integrated demand generation programmes designed to create qualified enterprise pipeline and support revenue growth.Develop Account-Based Marketing strategies for strategic enterprise and named accounts, working closely with Sales teams on account prioritisation, messaging and engagement.Own regional Field Marketing activity, including executive events, customer programmes, roundtables, partner activities and industry conferences.Develop and optimise Digital and Performance Marketing initiatives across relevant channels.Create and execute 360-degree omnichannel campaigns across digital, field, content, partner and event channels.Work closely with EMEA leadership to develop and execute regional Go-to-Market strategies.Partner directly with Sales leadership to align marketing investment with territory strategy, customer segments and pipeline objectives.Lead Channel and Partner Marketing programmes with strategic technology, reseller and alliance partners.Support the development of compelling regional messaging, customer stories and campaign content.Monitor campaign effectiveness, pipeline contribution, conversion, ROI and overall marketing performance.Manage the regional marketing budget and ensure investment is focused on measurable commercial outcomes.Collaborate with global and EMEA marketing teams across Brand, Product Marketing, Digital, Content, Communications and Demand Generation.Provide regular reporting and strategic recommendations to senior leadership.Build strong relationships across Sales, Marketing, Channel, Customer Success and other internal stakeholders.Help strengthen the company's position and brand visibility within the DACH enterprise technology market.
Job Requirements
Significant experience in senior B2B marketing roles within enterprise software, SaaS, cybersecurity, cloud, infrastructure or a related technology environment.Strong experience leading regional marketing across Germany or the wider DACH market.Demonstrable experience managing or leading marketing teams.Strong knowledge of enterprise B2B demand generation and pipeline creation.Proven experience in Account-Based Marketing.Experience across Digital and Performance Marketing.Strong understanding of Field Marketing and Event Marketing.Experience developing Channel and Partner Marketing programmes.Strong understanding of integrated 360-degree marketing campaigns.Experience developing and executing regional Go-to-Market strategies.Proven ability to work closely with enterprise Sales organisations.Commercial mindset with a strong understanding of pipeline, revenue attribution and marketing ROI.Experience working within an international or matrixed organisation.Strong stakeholder management skills, including experience working with senior regional and international leadership.Comfortable balancing strategic leadership with hands-on execution.Strong analytical skills and experience using data to optimise marketing investment and campaign performance.Excellent communication, organisational and project management skills.
Required Education
Bachelor's degree in Marketing, Business, Communications, Economics or a related discipline preferred.
Master's degree or additional professional marketing qualifications would be advantageous but are not essential.
Relevant professional experience within enterprise technology will be considered more important than formal academic qualifications.
Languages
Fluent German is required.
Fluent professional English is required.
Additional European languages would be advantageous.
Other Compensation
The client is offering an above-market compensation package designed to attract a high-calibre senior marketing professional. The package will include: Highly competitive base salary.
Performance-related annual bonus.
Attractive overall On-Target Earnings structure.
Comprehensive employee benefits.
Flexible and hybrid working arrangements.
Opportunity to join a high-growth international technology organisation with significant visibility across DACH and EMEA leadership.
Apply now
