AVP UK & Northern Europe
Job Description
The Area Vice President (AVP) for UK & Northern Europe is responsible for leading and managing the sales team across these regions, including direct-touch sales representatives and channel account managers. The AVP will also guide and coach cross-functional teams, including sales engineers, inside territory account managers, and retention teams, ensuring strong collaboration and alignment.
The ideal candidate will have a minimum of 8 years of sales leadership experience, with a strong understanding of the enterprise cybersecurity market in mid to large-size enterprises. The candidate should have deep expertise in two-tier channels (distribution, VARs, MSP/MSSPs) and direct-touch sales.Experience in endpoint protection technologies (EDR, XDR) and services (MDR) is an advantage.
Responsibilities
Lead and provide strategic direction to the sales team across the UK and Northern Europe, including territory account managers and channel managers.Drive channel partnerships with key value-added resellers to increase revenue growth.Develop and implement strategies to exceed company revenue targets, with a focus on acquiring new customers in mid-market segments.Promote best practices and lead enablement initiatives across the sales organization.Regularly assess and optimize processes to boost efficiency, productivity, and customer satisfaction.Utilize data and KPIs to monitor progress and identify areas for improvement.Ensure the team is fully equipped and trained to sell products effectively and deliver exceptional customer service.Manage the sales pipeline, ensuring accurate forecasting and progression from lead generation to closure.Support key deals and establish direct relationships with key accounts to ensure high-value engagement.Strengthen relationships with distributors and reseller partners, collaborating closely to align strategies and seize joint opportunities.Work closely with marketing to create and track the success of marketing initiatives and campaigns.Collaborate with pre-sales teams to align efforts and support the sales process.Monitor key performance metrics and leverage insights to make informed decisions and improve sales outcomes.Ensure accurate reporting of sales forecasts and pipeline management.Attract, retain, and nurture top talent, fostering a positive, high-performance team culture.
Job Requirements
8+ years of experience in sales leadership, ideally within the enterprise cybersecurity space.Proven success in achieving sales targets and leading high-performing teams.Experience working with mid to large enterprise customers and selling via channel partners.Strong grasp of sales processes, methodologies, and SaaS practices.Data-driven mindset with the ability to use insights to refine sales strategies.Excellent leadership, communication, and coaching skills.
Required Education
Bachelor's degree in business, sales, marketing, or a related field.
Languages
English – Fluent or professional working proficiency